Pay Per Click Tip #1

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October 16th, 2008 | by Paul
Posted in Pay Per Click

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Tired of rising pay per click costs and looking for a way to lower your cost per click and overall spend whilst maintaining your accounts performance or even improve it, well here is a little tip which I’m quite confident that at least 60% of all Adwords accounts will not be doing but should be.

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Popularity: 10% 

Great Bookmarklet for Google Trends and Insights

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October 10th, 2008 | by Dave
Posted in Internal Linking, Keywords, New Sites, Search engine optimisation

Hat tip to Google Tutor for providing a great bookmarklet for Google Trends and Google Insights.

Now with the click of a button you can get Trends Information for the website you are currently browsing or Insights for the the current Keyword Search.

Add the 2 links below to your favourites and have a go yourself - I have converted the Trends Bookmarklet to show UK information.

Google Insights Bookmarklet

Google Trends UK Bookmarklet

View Google Tutors Post Here
http://www.googletutor.com/2008/10/09/google-insights-bookmarklet/

Popularity: 13% 

Naomi Campbell Online Reputation Management

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September 18th, 2008 | by Paul
Posted in Online Reputation Management

If you haven’t seen the Naomi Campbell SERP lately then take a look, it’s pretty clear for all to see the cleanup process that has gone on. It wasn’t that long ago when the front page was dominated by the following incidents documented in wikipedia.

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Popularity: 13% 

Sky Sports.com Receives Record Visitors

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September 16th, 2008 | by Paul
Posted in Search engine optimisation

Sky Sports received record visitors on the 1st September smashing their previous record on one single day by half a million unique. The site received 1.7 million unique in total on the day in question.

An interesting transfer deadline day led to this surge in visitors for Sky Sports who over the past year have stepped up their Search Engine Optimisation efforts.
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Popularity: 14% 

The Uber Random List

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August 19th, 2008 | by Paul
Posted in Analytics, Blogging, Google, Internal Linking, Keywords, Microsoft, Online Reputation Management, Pay Per Click, Search engine optimisation, Web Design

Sometime when I’m reading my feeds I think a post is useful and put it into a folder for later reference or to blog about (but never get round to it), or I think the post has some value or I like the style of the post or its completley the opposite I don’t like it but something distinguishes these post from ones that I’ll never read again.
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Popularity: 35% 

Building Your Keyword List - Putting Enough Thought into it?

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August 18th, 2008 | by Paul
Posted in Keywords, Pay Per Click, Search engine optimisation

Building your keyword list is like building the foundations to a house, it needs to be solid otherwise you will wake up one morning under a pile of bricks.

I think generally people do not spend enough time and effort into ensuring that their keywords are Read the rest of this entry »

Popularity: 21% 

Worth a Read

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August 5th, 2008 | by Paul
Posted in Search engine optimisation

If Pay Per Click is your bag - go check out Brick Marketings blog there is some really great content on there for beginners and some bang your head against the wall moments for the more seasoned professionals.

Popularity: 24% 

In the Middle of an Earthquake? Twitter it then run for Safety

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July 31st, 2008 | by Paul
Posted in Twitter

So Los Angeles had an earthquake the other day and as a general my first rule of thumb in any natural disaster is to get to safety.

Turns out I was wrong,

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Popularity: 24% 

Is BrowseRank the new PageRank?

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July 26th, 2008 | by Dave
Posted in Google, Live, Microsoft

Whilst busy rolling out another page rank update should Goolge be worried about Microsofts latest buzzword.

A paper released by Microsofts Asia Research Team shows how BrowseRank would use browsing Read the rest of this entry »

Popularity: 33% 

Why Online Reputation Management is essential

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July 11th, 2008 | by Dave
Posted in Google, Online Reputation Management

Over the last 15 years the internet has evolved way beyond anyones wildest dreams and with the proliferation of Bloggers, Forums and Review sites it is no longer the case that todays news is tomorrows chip wrappings.

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Popularity: 32%