As we know, SEO is a great way to get more people to see your site.  There will certainly be changes to your website’s ranking, however, there are lots of different ways to track the progress your site is making, rather than just the rank itself.

Analytics: there are various SEO analytics programs to use which can help to determine the effectiveness of your SEO campaigns.  Some web hosting companies offer free analytics services, or there are various specialist analytics programs which can be paid for.  Google has its own free analytics service which is actually really good and comprehensive.

Whichever program you choose to use, it’s an important point to set a baseline.  Essentially, you need to get the initial measurements before you can track any progress!

When tracking progress, it can be helpful to look over different periods of time, such as monthly, weekly and even year by year comparisons to see how your site is performing.  You may be able to spot seasonal trends, times of the month when your site is more popular than others.