Organic Search Strategy Service
A search engines main goal is to supply the end user with the most relevant web page to their keyword search term or phrase, so as a basic rule search engine optimisation is about letting the search engines know your site is the most relevant for your keyword or phrase.
Technical search engine optimisation is just a small piece in the jigsaw when creating a successful online marketing strategy, but still an essential piece with most online businesses now seeking search engine optimisation advice (including your competitors) it is no longer a luxury, but a necessity in a successful online business.
What is search engine optimisation?
Search engine optimisation defines practices and steps taken to enhance a website so that it manipulates a search engines algorithm for selected keywords and phrases to gain better rankings.
There are many methods involved in achieving higher rankings, but these all fall into two categories, on page factors and off page factors and currently most major search engines place more weight and trust on off page factors which include incoming links and the anchor text used in these incoming links, but without on page optimisation these can go to waste.
Can search engine optimisation penalise or ban my site in search engines?
Penalties and bans can happen to sites only when black hat seo techniques are implemented onto a site, black hat techniques are techniques that search engines see as cheating the search engine algorithm to gain higher rankings and are not taken lightly by search engines.
Search engines may give your site a penalty where all of your sites pages will not be placed in the top 30 results for any keyword or phrase or sometimes even lower in the SERPS.
Bans can also be applied to your site for trying to cheat the search engines, this means that your site will not be returned in any search results page and will be removed from the index.
b10g do not participate in such activities that could possibly get your site banned, or penalised.
What are the benefits of search engine optimisation?
The benefits of SEO can be very different depending on the type of business and what you are trying to achieve, SEO plays a very crucial part in product and brand awareness and can prove the difference in the success or failure of a product or brand especially if it is particularly prone to be viral.
If you are looking for sales and leads from your website, SEO is essential to generate visitors to your site as if there are no visitors there are no sales as simple as that. The main focus when getting visitors to your site is for them to be the right kind of visitors, visitors that will convert to sales/leads.
b10g will always be honest with you regarding what you can expect from your investment in SEO/SEM services.
What do b10g offer with search engine optimisation?
b10g will advise and implement an organic search strategy tailored to your businesses needs with a core focus of increasing your return on investment. We are very transparent and explain to our clients in plain English the full strategy and reasoning behind any work that needs implementing.
For more information about our Search Engine Optimisation services, contact us
Latest Blog Posting
Google and Removing Spam Results
Pay Per Click - a Learning Curve
Archived Poll Results
Authors
Chris Mallows
