Pay Per Click Management (PPC)

Pay per click is a useful tool in any online business strategy. It is immediately effective, making it an important part of short term, time-limited campaigns.

Search Engine Optimisation works particularly well when combined with pay per click campaigns, as users are able to access websites through both sponsored search results and the organic search engine results page (SERPS).

What is Pay Per Click?

Pay per click (PPC) offers businesses the opportunity to place advertisements alongside search results for selected keywords or phrases on a cost per click basis. The three major search engines (Google, MSN and Yahoo) all have sponsored advertisements on their SERPS, as well as displaying adverts across their partner networks.

PPC also allows advertisements to specifically target geographical regions and user demographics, effectively focusing campaigns at individuals actively searching for your product.

How much do I have to invest in Pay Per Click?

Investors in PPC are able to specify their daily or monthly budget, ensuring full control over marketing budgets. The positioning an advert achieves is based on the value of the maximum bid on keywords, and a quality score based on how relevant users find the advert. High relevance scores are rewarded with a lower cost per click.

What if a competitor keeps clicking on my Pay Per Click ads?

All search engines offering sponsored results in their SERPS have tools and dedicated teams committed to detecting and preventing any possible attempts of click fraud. As a result, invalid clicks very rarely get through - it is reported that as few as 0.02% of all clicks are invalid.

What are the benefits of Pay Per Click?

PPC can gain instant results and drive immediate traffic to a website. The costs involved in this technique are fully manageable, and the users driven to your site are highly relevant to the product or service you offer.

b10g’s approach to pay per click

b10g‘s online marketing experts are Google qualified individuals, who have passed the Google Advertising Professional Exam and meet other advanced professional standards. As well as developing campaigns that will drive traffic to your website, we focus on creating conversions that will increase your return on investment.

For more details about making an immediate and effective campaign work for you, contact us about PPC.