Pay Per Click Management Service
Pay per click is a useful tool in any online businesses campaign due to the immediate effect and impact it can have, for a short term strategy where time is limited pay per click is ideal due to the instant impact it can have for a business.
Organic search strategies work particularly well when coupled with pay per click campaigns as it gives the user another option to visit your site through the sponsored search results as well as the organic SERPS.
What is pay per click?
Pay per click (PPC) offers businesses the opportunity to place advertisements alongside search results for selected keywords or phrases on a cost per click basis. The three major search engines, Google, MSN and Yahoo all have sponsored advertisements on their SERPS as well as displaying adverts across their partner networks.
Pay per click also allows you to target ads to specific geographical regions and to user demographics meaning highly targeted ads to users that are actively searching your product and by setting maximum bids that you are willing to pay for a visitor means you have full control.
How much do I have to spend on pay per click?
The beauty of PPC is that you specify the budget you would like to spend per day/month and you will never have to spend a penny over, meaning you have full control over your marketing budget. The positioning of your ad works by a combination of your maximum bid on keywords and a quality score attained by statistics of how relevant users found your advert and you are rewarded for relevance by paying less per click.
What if a competitor keeps clicking on my ads?
All search engines that offer sponsored results in their SERPS have tools and a dedicated team to catch any possible attempts of click fraud; this can be from automated bots/ programs that are run to constantly click your ads to a competitor manually clicking your ad.
The tools used and the team of dedicated specialists are very good at identifying click fraud and invalid clicks very rarely get through, it is reported that in total 0.02% of clicks are invalid.
What are the benefits of pay per click?
PPC can gain instant results and drive immediate traffic to your site, for a fully manageable cost where you only pay for users who visit your site. The users which visit your site are highly targeted so that your site has what the user is looking for.
The results of PPC are fully measurable and this makes it very transparent and clear as to what is working in your campaign and what isn't, having as much control and targeting over your marketing cannot be matched in any other traditional types of marketing such as print media, T.V and radio and this makes online marketing an attractive offer.
What do b10g offer with pay per click?
b10g have a Google qualified individual onboard, meaning that this person has passed the Google Advertising Professional Exam and met other requirements. We set up and manage PPC accounts with the main focus of converting visitors to customers; we set up and manage campaigns bearing in mind what will convert for and increase your ROI, not to just drive traffic to your site.
For more information about our Pay per click services, contact us
Latest Blog Posting
Google and Removing Spam Results
Pay Per Click - a Learning Curve
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Authors
Chris Mallows
