Social media has grown dramatically over the past few years, with many millions of people accessing these networks every day around the world. There are a great deal of marketing techniques which can use social media to help grow businesses.
Firstly, social media allow us a unique opportunity to really connect with our audience and target demographic. We have the chance to interact with and form a dialogue with people like we never have before. This means we can really learn what makes our target audience ‘tick’ and help direct them towards our business and business websites.
We have the opportunity to pay for advertising via social networks – this can be incredibly powerful, allowing us to narrow down our target audience to very specific people and interests. This means we can have our advert placed in front of the exact people who would be interested in our products and services, rather than showing to a broad range of people who may or may not like our things.