SEO is an often misunderstood and certainly underestimated marketing tool amongst businesses! SEO stands for Search Engine Optimisation, and is essential for getting your business website seen through search engines like Google, Bing and Yahoo.
Many people do not realise that simply having an awesome website is not enough – you need to understand SEO in order to get your shiny new website visible on search engines – they do not just magically get there!
SEO uses a range of techniques to get your website ranking for chosen ‘keywords’ (these are the searched for phrases which people type into Google etc to get results for services and products matching their search term). From ensuring the backlinks are of good enough quality, to checking heading tags, there are a whole range of things which can boost your websites ranking for keywords.
The most powerful SEO tool is that of backlinks. These are links to and from your site (mostly from other sites to yours). These tell search engines that your site is a good resource for certain keywords.