SEO stands for search engine optimisation. It is a method for getting your website to be seen on search engines like Google and Yahoo. There are loads of companies online who can help do SEO for you, but it is a good idea to know a bit about what SEO is before you start.
The main role SEO agencies play is to get your website up to scratch so that search engines can easily “rank” your site on their results pages. It is no coincidence that some sites are placed higher up the list than others. One of the most important parts of your website pages are the heading tags, which help Google and other search engines to know what your pages are about.
Another key part of SEO is building good quality links to your site from other websites. These should be from websites which are an authority on your subject, or who are seen as a key resource for people looking for information about your products or services.